“I Want to Live Happily Ever After.” This sentiment is understandable in a child. Vulnerable and inexperienced, their growth relies on fantasy to some degree. But retirement services aren’t peddled to children. The little girl in this ad by Ameritrade speaks to adults, and not necessarily to parents alone. Her shyness warms hearts but also plants a reminder of human frailty. She hides behind pictures of princesses and butterflies, a symbol of our inner child, and if we are not in touch with our emotions, a messenger of fear.
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